Wellspring Communications needed wine label ideas for a winery client in California that was developing a new, non-traditional line of wine targeted to women. I was asked to create ideas around the phrase “Liquid Therapy”.
I created illustrations that interpreted that phrase in a couple of ways that influenced the label designs. One interpretation (the woman in a yoga pose floating above waves) was about relaxation and meditation, a way of dealing with a bad day. The other (the stitched broken heart) was more emotional in tone, conveying the notion of putting the pieces back together and moving forward.