Jarrett Payton Leadership Academy Youth Football Camp Identity
Jarrett Payton Foundation
Logos & Print
The Jarrett Payton Foundation (JPF) is a charitable foundation that provides kids a wide variety of opportunities specifically designed to develop their leadership skills and enrich their lives. One of those opportunities is The Jarrett Payton Leadership Academy (JPLA), which kicks off every year in June.
JPLA is a three-day summer skills camp geared towards enriching lives and building confidence in young men (grades 3-8) through the game of football. JPF wanted a new logo that captured the idea that building leaderships skills and confidence in young men, would help propel them into being a happy, productive adult, literally becoming the launching point to success.
My final solution was a combination of a football and a rocket launching upward.