Kiwi Audio Identity

Logo for a audio recording company

Kiwi Audio Identity

Kiwi Audio
Logos & Print

Kiwi Audio is a full-service recording company that specializes in studio and location recording. Brad Showalter, the lead engineer, approached me about creating an identity that used a kiwi bird, but in an unconventional way that would appeal to his edgy musician clientele.

After doing some research on the bird, I discovered it was very round with stubby legs and a small head. One of my sketches combined the bird with a kiwi fruit which eventually led to the final logo concept which combined it with an audio speaker.