Clout Identity

Logo for a consulting program

Clout Identity

Jam Consulting Group
Logos & Print

Clout is a consulting program by Jam Consulting Group that helps people build more influence and clout with their customers and prospects. It helps identify behaviors, positive and negative that effect how someone is perceived and trusted.

Clout constantly fluctuates real-time as we interact with others so I created a design that used the “O” in the word Clout as a dial that could swing negative or positive. Also, to help the program stand out among the thousands of other consulting programs, I created a unique color palette, not often used in the industry.