Capabilities brochure for The Cohn Weisskopf Group, a Morgan Stanley Smith Barney financial advisory firm
The Cohn Weisskopf Group Capabilities Brochure
Morgan Stanley Smith Barney
Logos & Print
As a creative services manager for Morgan Stanley Smith Barney, I designed many capability brochures for Financial Advisory Firms through a program called BrandU. The program helped firms create a more personal brand within the style guidelines of Morgan Stanley Smith Barney.
The BrandU project manger and I worked with The Cohn Weisskopf Group to assess their firm’s philosophy, target market, and long-term goals. The purpose of the project was to design a brochure that highlighted the firm’s capabilities and what they offer clients that helps them stand out among their competitors.